In the summer of July 2024, the domestic automobile market is once again welcoming the spring breeze. In order to further stimulate consumption potential, the government has once again significantly increased the subsidy for vehicle trade in, with the subsidy amount for bicycles doubling directly compared to before, demonstrating unprecedented determination and strength. This move undoubtedly provides a "big gift package" for car owners, not only offering more attractive economic subsidies to encourage them to actively eliminate old vehicles, but also effectively activating the consumption enthusiasm of the automotive market, injecting a strong source of power into the recovery and prosperity of the entire industry.
Driven by favorable policies, the market is showing a positive development trend, with a significant increase in the number of followers. Consumers flocked to the exhibition hall to inquire and test drive various new car models, showing a strong interest and expectation for the new car. On this occasion, Autohome has released the "2024 July Passenger Car Attention List", allowing us to take a look at the changes in the car models that consumers are concerned about, which models can withstand the test of time and competition and remain prosperous, and which new cars have become the focus of consumer attention and are highly sought after since their launch?
Vehicle model dimension:
The top three car models in terms of attention are: BYD Qin L, Xiaomi SU7, and Audi A6L
The top three SUV models in terms of attention are: BYD Song L DM-i, BYD Song PLUS New Energy, and Tesla Model Y
The top three MPV models in terms of attention are: Buick GL8, Senna SIENNA, and Tengshi D9
New energy dimension:
The top three new energy vehicle models in terms of attention are: BYD Song L DM-i, BYD Qin L, and Xiaomi SU7
In July 2024, the top three positions on the sedan market attention list are: BYD Qin L, Xiaomi SU7, and Audi A6L
With the scorching pace of summer in July, the sedan market has ushered in another round of intense competition and transformation. BYD Qin L, Xiaomi SU7, and Audi A6L dominate the top three in terms of market attention, each leading the industry's new trend with distinctive features and strong market appeal. However, the intensity of this round of competition goes far beyond that. The stunning debut of Volkswagen's all-new Passat (specifications | inquiry), the poised launch of the Qin PLUS and Passat facelifts, and the sudden rise of the Lincoln Z in fierce competition have all woven a brilliant market picture.
On July 9th, the all-new Volkswagen Magotan made a stunning debut, embodying the cutting-edge design language and technological essence of Volkswagen, instantly becoming the focus of attention. The all-new Magotan not only has a refreshed exterior design, but also achieved unprecedented leaps in interior space, driving control, and intelligence. Within just a few days of its launch, it has successfully entered the forefront of the market attention list with its profound brand heritage and excellent product performance, becoming an undeniable new force. This is not only a powerful proof of the strength of the Volkswagen brand, but also a direct reflection of the extraordinary competitiveness of the all-new Magotan.
At the same time, the automotive market has ushered in a new round of vitality injection and competition upgrading, with BYD Qin PLUS and Volkswagen Passat announcing the launch of their respective new models. The latest spy photos of the BYD Qin PLUS DM-i have been leaked, indicating that the car will undergo comprehensive reforms in exterior design, interior layout, and hybrid technology. Of particular note is that it will be equipped with BYD's cutting-edge DM5.0 technology, showcasing unprecedented dynamic style and high performance, setting a new benchmark for the market.
The declaration diagram of the all-new Passat EXECUTIVE version has quietly appeared in the catalog of the Ministry of Industry and Information Technology. The name "EXECUTIVE" in this naming directly translates to "General Manager", which not only reveals that the new car may have a more high-end market positioning, but also indicates that it may become the flagship of the Passat family. It is speculated that the new car will significantly improve the rear space and riding experience, striving to bring passengers a more luxurious and luxurious travel experience.
In this fierce market competition, Lincoln Z stands out with its unique brand charm and excellent cost-effectiveness strategy, attracting the attention of many consumers. Lincoln Z not only inherits the luxurious quality and comfortable experience of luxury brands, but also demonstrates unprecedented affinity in terms of price, successfully reaching a wider range of potential consumer groups. With the continuous fermentation of market reputation and the rise of consumer recognition, Lincoln Z has achieved significant improvement in market performance and become a shining star in the sedan market.
In July 2024, the top three SUV market attention rankings are: BYD Song L DM-i, BYD Song PLUS New Energy, and Tesla Model Y
In July 2024, the SUV market is shrouded in smoke and competition is unprecedentedly fierce. Leading brands such as BYD and Tesla stand out in this competition with their profound brand heritage and continuous technological innovation. In this issue's SUV market attention list, the BYD Song L DM-i, with its solid brand support and extensive user reputation, firmly topped the list as soon as it was launched, demonstrating its extraordinary market competitiveness. Following closely behind are BYD Song PLUS New Energy and Tesla Model Y, all of which are leaders in the field of new energy, indicating that the SUV market is accelerating its rapid transformation towards a green and intelligent future.
On July 25th, BYD officially launched its new flagship of the Dynasty series - the Song L DM-i. This mid size SUV not only inherits BYD's extreme demands for quality and technology, but also dares to break through in exterior design. The interior configuration is ingeniously crafted, and every detail reveals extraordinary taste. Its power system is equipped with BYD's latest fifth generation DM technology, which has achieved a significant reduction in fuel consumption, a significant improvement in energy efficiency, and a leap in charging speed. Once released, it won warm applause and high praise from the market.
In addition, BYD also seized the opportunity and launched the new Song PLUS DM-i. On the basis of inheriting its original advantages, this model has undergone comprehensive performance upgrades and configuration optimizations, with significant improvements in power performance and range. The interior design and configuration level have also reached a new level, bringing consumers a more comfortable and convenient driving experience.
At the same time, models such as the Song L EV and Lincoln Navigator have also attracted a large number of fans' attention with their unique charm. The Lincoln Navigator has won the love of many consumers who pursue a high-quality life with its luxurious interior, strong power, and excellent handling performance, reflecting the pursuit and longing of some consumers for a high-quality car life.
In July 2024, the top three MPV market attention rankings are: Buick GL8, Saina SIENNA, and Tengshi D9
In the MPV market attention list for July 2024, the top three are firmly occupied by Buick GL8, Senna Sienna, and Tengshi D9. As an evergreen tree in the MPV market, Buick GL8 continues to consolidate its market leadership position with its outstanding brand influence, spacious and comfortable space experience, and continuously upgraded product strength. Especially in the field of new energy, the launch of the all-new GL8 Land Cruiser PHEV has injected new vitality into the Buick GL8 family. Its powerful plug-in hybrid system and ultra long range meet consumers' demand for intelligent and green travel, further enhancing market competitiveness.
In terms of new cars, the new Jike 009 was officially launched on July 19th. As the world's first original pure electric luxury MPV, its left-hand and right-hand drive versions were released simultaneously worldwide, demonstrating the Jike brand's ambition in the new energy MPV market. The all-new Jike 009 not only achieves comprehensive upgrades in terms of range, charging speed, and intelligent driving assistance system, but also meets consumers' diversified needs for high-end MPVs with luxurious and comfortable riding experience and ultimate handling performance.
In addition, driven by the launch of the new GAC Trumpchi E8, its new energy version - GAC Trumpchi E8 New Energy - has also attracted widespread attention and heated discussions in the market, with a significant increase in attention. The multi vehicle parallel strategy not only enriches GAC Trumpchi's product matrix, but also provides consumers with more diverse choices.
In short, the MPV market in July presented a prosperous scene with a hundred flowers blooming and a hundred schools of thought competing. Buick GL8, Saina SIENNA, Tengshi D9 and other models are firmly at the forefront of the market with their respective advantages, and the launch of numerous new cars has injected new vitality into the market. In the future competition, who will stand out and become the leader in the MPV market, let's wait and see.
In July 2024, the top three positions in the attention list of the new energy market are: BYD Song L DM-i, BYD Qin L, and Xiaomi SU7
The competition in the new energy market in July has become increasingly fierce, but the outstanding performance of brands such as BYD and Xiaomi still stands out, occupying the top three positions in the market attention list. Among them, the BYD Song L DM-i, with its comprehensive advantages in technology, performance, and market reputation, has successfully won the championship again in the new energy list. Its excellent fuel economy, strong power output, and advanced intelligent driving assistance functions have made it stand out among many competitors, surpassing its sibling BYD Qin L and becoming a leader in the new energy vehicle market along with the highly anticipated star model Xiaomi SU7.
In addition, on July 25th, Changan Automobile's Deep Blue brand once again stirred up waves, with a new masterpiece - the Deep Blue S07, which was launched with shock, injecting a strong technological new trend into the mid size SUV segment market. The Deep Blue S07 has launched up to 10 models, accurately covering diverse consumer groups. The price range is carefully set between 149900 yuan and 212900 yuan, demonstrating extraordinary cost-effectiveness advantages. The exterior design of the new car inherits the futuristic technology aesthetics of the Deep Blue family, and the interior and intelligent configuration are comprehensively innovated, aiming to create unprecedented comfort and convenient driving experience for users.
As an evolutionary work of the Deep Blue S7, the Deep Blue S07 demonstrates great flexibility in its power system, providing a dual power solution of pure electric and extended range, accurately matching the travel needs of different users. The pure electric version features environmental protection and quietness, making it an ideal companion for daily urban commuting; The extended range version, with its ultra long battery life and flexible energy supply strategy, has become the best partner for long-distance exploration.
What is particularly commendable is that the high-end version of the Deep Blue S07 will be equipped with Huawei's top-notch Qiankun Intelligent Driving ADS SE system. The integration of this intelligent driving assistance technology not only pushes the level of vehicle autonomous driving to a new height, but also sets a new benchmark in safety and convenience in the industry. Relying on high-precision maps, multi-sensor fusion technology, and powerful computing power support, this system can accurately achieve advanced auxiliary functions such as automatic car following, lane keeping, and intelligent lane changing, making the driving process more reassuring and enjoyable, leading a new trend in future travel.
Conclusion:
At present, the domestic automobile market is facing multiple challenges brought about by global economic fluctuations, lack of consumer confidence, and industry transformation, and the market performance has not reached the expected level. In order to effectively address this dilemma, the government has taken decisive action and implemented a series of policy measures to promote automobile consumption, aiming to inject a shot in the arm into the market by lowering the threshold for car purchases, stimulating consumer purchasing enthusiasm, and achieving effective recovery and boost of the market.
At the same time, some car companies have keenly captured the market trend and actively stepped out of the vortex of price wars, moving towards a more rational, stable, and dynamic new stage of development. In recent years, although price wars have attracted consumers' attention to a certain extent, they have eroded corporate profits and suppressed industry innovation vitality.
Looking ahead, with the profound changes in the market competition landscape, it is expected that more car companies will adjust their competitive strategies, no longer relying solely on price as a means of competition, but focusing on improving product quality, accelerating technological innovation, and continuously optimizing service experience. Automobile companies will enhance their brand competitiveness in all aspects by introducing advanced technology, optimizing product design, and strengthening after-sales service, in order to meet consumers' demand for high-quality, intelligent, and personalized automotive products, and jointly promote the development of the Chinese automotive market to a higher level.
