On November 21st, in Dubai, where luxury cars are everywhere, a new energy vehicle brand from Chongqing, China held a press conference that attracted strong attention. This new energy vehicle is the Avita under Changan Automobile. On that day, Changan unveiled all models of Avita. Among them, the Avita 012 joint edition is limited to 700 units worldwide, with a pre-sale price of up to 700000 yuan.
We hope that Avita can become a global leader in high-end intelligent electric vehicles by 2030, "said the person in charge of Changan Automobile ambitiously at the scene.
According to data from Chongqing Customs, from January to October this year, the export value of electric vehicles in Chongqing was 6.77 billion yuan, a year-on-year increase of 140%; The quantity was 49000 vehicles, a year-on-year increase of 129.3%.
Sailis new energy vehicles sold to 62 countries
For Changan Automobile, the Middle East has always been an important part of its global layout. Taking Saudi Arabia as an example, Changan Automobile has long ranked first in Chinese brand sales and among the top 10 global brands in terms of local sales.
In recent years, with the rise of the new energy vehicle market, Changan Automobile has embarked on a dual track development path of "fuel vehicles+new energy" in the Middle East.
At the end of August this year, Changan Automobile held a Middle East and Africa brand launch event in Riyadh, Saudi Arabia, announcing that it will gradually launch 10 models in the Middle East and Africa regions, and will also launch new energy models such as Avita and Deep Blue in two regions in the future. In addition, in the European market, Changan Automobile has completed the launch of three new energy brands, Deep Blue, Qiyuan, and Avita, this year, and will launch six new energy vehicle models in the European market in 2027.
Like Changan Automobile, other car brands in Chongqing have also accelerated the pace of new energy vehicles going global.
In October of this year, during the Paris International Auto Show in France, the Sylphy unveiled its full range of models, opening a new chapter in its overseas layout. At present, Sailis' cars have entered Norway, Germany, France and other places, and the export unit price has increased from $5000 to over $40000.
The relevant person in charge of Sailis Group introduced that currently, Sailis new energy vehicles cover 62 countries, with over 300 dealers and a cumulative export of more than 500000 vehicles.
Another Chongqing car company, Ruilan, located in Liangjiang New Area, has officially embarked on its "overseas journey" this year.
In September of this year, Ruilan signed a long-term strategic cooperation agreement with Indonesian company ALETRA to invest in and build research and development facilities locally to develop right-hand drive electric vehicles. In November of the same year, Ruilan launched its first overseas strategic new energy MPV "Ruilan 8" with Indonesia as its first overseas stop, focusing on the high-end pure electric commercial vehicle market. The relevant person in charge of Ruilan Automobile stated that currently, Ruilan has planned 17 overseas markets including Southeast Asia, the Middle East, Eastern Europe, and Latin America.
An incredibly vast international market
Why can "Chongqing made" new energy vehicles extend their "world map" so quickly?
From the perspective of external competitive environment, many countries and regions around the world are actively promoting economic transformation, and new energy vehicles, including electric vehicles, are one of the important contents.
Taking Southeast Asia as an example. Singapore proposes to stop registering diesel powered vehicles by 2025, and by 2030, new vehicle registrations must be energy-saving models; Thailand proposes that pure electric vehicles account for 50% of all new car registrations by 2030; The Philippines requires domestic public transportation companies to increase the proportion of pure electric vehicles to over 5%; Indonesia plans to provide subsidies for electric vehicles starting next year, aiming to reach 2.5 million electric vehicle users by 2025.
Seizing the business opportunity, Chinese companies have begun to seize the market. For example, in Thailand, the gasoline car market is mainly dominated by Japanese car companies, but in the era of new energy, many Chinese car companies have begun to "grab food from the tiger's mouth".
Our Deep Blue 07 is not only popular in Thailand, but also sold well throughout Southeast Asia, "said An Wuhua, a dealer of Changan Automobile in Thailand.
From the perspective of internal 'hard power', currently, the global automotive industry is transforming towards intelligence and new energy, and Chinese automotive companies have taken the lead in mastering the relevant core technologies. Chongqing automobile enterprises have seized this "trend", with excellent automobile quality and strong competitiveness.
Data shows that from January to October this year, Chongqing produced 691000 new energy vehicles, an increase of 1.1 times. Especially in the mid to high end market, "Chongqing made" new energy vehicles are already in the first tier in China. Taking the Wenjie M9 as an example, it has accumulated over 180000 orders in 11 months since its launch, continuously becoming the best-selling luxury car model in the Chinese market with a price of 500000 yuan or above, and continuously breaking new records for Chinese new energy vehicle brands.
The strength of Chongqing's new energy vehicles has impressed the world. At the 40th Thailand International Auto Expo in 2023, Avita made its debut and received cooperation intentions. This year's Mid Autumn Festival, Avita was officially launched in Thailand with a continuous stream of orders.
New energy vehicles are a representative of Chongqing's development of new quality productivity and are becoming a business card for 'Made in Chongqing' globally, "said Zhan Yi, deputy researcher at the Industrial Economics Research Institute of Chongqing Academy of Social Sciences. With the continuous deepening of" Chongqing's car going global ", new energy vehicles will also become a new" explosive point "for Chongqing's exports.
Automobile products and industrial chain go global together
On November 28th, the Ministry of Commerce announced that China and Europe have conducted intensive consultations on the solution to the price commitment of the electric vehicle anti subsidy case. After arduous efforts, some progress has been made, and the consultations are still ongoing.
Trade barriers may become a major obstacle to China's new energy vehicle exports, and Chongqing's new energy vehicles are inevitably affected. Zhan Yi believes that Chongqing needs to make corresponding measures based on its own situation: "Chongqing needs to continue to improve the quality of new energy vehicles, and also turn the single 'automobile export' into 'industrial chain export'
He gave an example that new energy vehicles actually have many core technologies and basic equipment. If Chongqing allows these technologies and equipment to "go global" and directly "form technology" abroad, it may effectively solve the problem of trade barriers. For example, Changan Automobile has set up a factory in Thailand, which will drive related upstream and downstream enterprises in Chongqing to go together. In this way, not only will Chongqing's new energy vehicle brands go abroad, but it will also promote the "export of the industrial chain".
Zhan Yi stated that intelligent connected new energy vehicles themselves cover many advantageous industries in Chongqing, including automobiles, electronics, intelligence, big data, new materials, equipment manufacturing, etc. In the future, they should be used as "traction products" to drive more Chongqing industries to "go global" and make "Made in Chongqing" renowned worldwide.
The export of new energy vehicles requires corresponding guarantees, such as logistics and transportation. According to He Daoguo, President of Meilian Logistics Group, if transportation and related logistics services are not done well and cannot be delivered to customers on time with quality and quantity guaranteed, foreign customers will reduce their trust in Chongqing car companies. He proposed that logistics companies in Chongqing should follow up on transportation, improve more relevant measures and plans for new energy vehicles to go global, and ensure that "Chongqing made" new energy vehicles are sold quickly and well worldwide.
The reporter noticed that in order to promote more "Chongqing made" new energy vehicles and upstream and downstream enterprises to go abroad, multiple departments, districts, and development zones in Chongqing have actively introduced relevant policies and measures.
For example, Liangjiang New Area has introduced the International New Energy Vehicle Brand Center this year, which will build a new energy vehicle testing and certification base and an import and export trading base; At the same time, Changan Automobile, SAIC Motor, and China Automotive Engineering Research Institute were also invited to Finland and Spain to "lay the foundation" for the development of "Chongqing made" new energy vehicles in the European market. (Yang Jun, Chief Reporter of Chongqing Daily)