On November 30th, the Antai School of Economics and Management, the Intelligent Connected Vehicle Research Team of the Industry Research Institute, and the Cross border Supply Chain Strategy and Operations Research Team of the 21st Century Multinational Enterprise Strategy Research Institute of Shanghai Jiao Tong University jointly held the China Automotive Going Global Forum with JATO Dynamics: Where is the Next Blue Ocean for China's Automotive Going Global? And officially released the '2024 Shanghai Jiao Tong University Automotive Overseas Research White Paper'.
Chen Fangruo, Dean of the Antai School of Economics and Management, Industry Research Institute, and 21st Century Multinational Enterprise Strategy Research Institute at Shanghai Jiao Tong University, pointed out in his speech that China's automotive industry has experienced decades of ups and downs and has always played an important role in the national economy. The theme of this forum and white paper on the export of automobiles is timely. The rapid development of new energy vehicles in China has changed its previous role as a follower and begun to influence the global automotive industry pattern. He emphasized that Antai School of Economics and Management will continue to adhere to the development strategy of "criss crossing and integrating knowledge with practice", promote the deep integration of industry, academia and research, and look forward to the newly established 21st Century Multinational Enterprise Strategy Research Institute to carry out in-depth cooperation with more enterprises, combine academic research with enterprise practice, and actively explore new paths for Chinese enterprises to go global.
Professor Jiang Wei from the Antai School of Economics and Management at Shanghai Jiao Tong University, head of the Intelligent Connected Vehicle Research Team at the Industry Research Institute, and head of the Cross border Supply Chain at the 21st Century Multinational Enterprise Strategy Research Institute, first introduced the background and process of writing the white paper. This white paper was completed through nearly a year of continuous polishing and collaboration between two research teams from Shanghai Jiao Tong University and JATO Dynamic.
Under the historical opportunity given by the new development concept and new development pattern of Chinese path to modernization, the globalization process of China's automobile industry is ushering in new development opportunities and challenges. The development trends of electrification, intelligent networking, and digitization have created valuable opportunities for China's automobile industry to achieve "from big to strong". However, global geopolitical risks are intensifying, protectionism is on the rise, and China's new energy vehicles are facing numerous obstacles to going global.
The "2024 Shanghai Jiao Tong University Automotive Going Global Research White Paper" was written in this context, providing a detailed explanation of the difficulties, pain points, innovative models, and future opportunities of automotive going global. It emphasizes both practice and theory, and has strong reference significance for the planning and direction of China's automotive industry going global.
This forum also invited three industry experts to share on the new trends in the global automotive market, the future direction of Chinese automobiles going global, and the optimization of supply chain funds during the process of going global.
Yu Bo, a member of the Intelligent Connected Vehicle Research Team at Shanghai Jiao Tong University Industry Research Institute and Chairman and General Manager of JATO China Greater China, gave a presentation on the theme of "New Trends in Global Automotive Market, Products, and Sales".
The sharing is divided into two parts, namely the development trends of the global light vehicle market and the key regional market characteristics of passenger vehicles. She pointed out that thanks to the end of COVID-19's illness and the solution of supply chain bottlenecks, the global light vehicle market sales in 2024 will rise steadily, and it is expected to be close to the pre epidemic level. China has led the development of the global passenger vehicle market, contributing one-third of the market share, and the electrification transformation will bring opportunities. The Chinese automobile brand BYD will rank seventh in the global automobile enterprises in 2024, surpassing the old brand Ford. At the same time, Geely Group, Chery Group, Chang'an Group and Great Wall Motors will all enter the top 20 global automobile enterprises, and Chinese automobile will begin to impact the world stage. In the key regional market characteristics of passenger cars, Ms. Yu Bo mainly analyzed the characteristics of the mainstream European market, the Russian market, and the Latin American market, and emphasized that different countries and regions have different market characteristics. Chinese car companies need to fully consider the different characteristics between countries and consumer preferences when going global, and achieve targeted development.
Chen Hongjun, member of the Intelligent Connected Vehicle Research Team at Shanghai Jiao Tong University Industry Research Institute, member of the Cross border Supply Chain Research Team at the 21st Century Multinational Enterprise Strategy Research Institute, Vice President of the Antai EMBA Automotive Industry Association, and General Manager of Shanghai Lianwei Technology Co., Ltd., shared a speech titled "Where is the Next Blue Ocean for Chinese Automobiles Going Global.
Chen Hongjun elaborated in detail that China's automobile exports have entered the "Age of Discovery" from four aspects: the background of the era of China's automobile going global, the current situation of China's automobile enterprises going global, the analysis of global opportunities for China's automobile going global, and the strategies and influencing factors of China's automobile enterprises going global. The Chinese automobile industry is bringing new paradigms and huge new opportunities. At the same time, the global automotive market was segmented into four markets based on demand size and growth potential: the "Dolphin" market, the "Fox" market, the "Chestnut" market, and the "Thorn" market, and demand characteristics and entry strategies were analyzed for each market separately. Finally, he expressed that more alumni and experts are welcome to join the industry research of Jiao Tong University and welcome the era of automotive navigation together!
Chen Jie, an EMBA alumnus of Jiaotong University Antai and the Managing Director of Weiaite (Shanghai) Business Consulting Co., Ltd. in Greater China, gave a presentation on the theme of "Optimizing Supply Chain Funds in Different Links of Automotive Industry Going Global".
Chen Jie utilized her rich work experience to analyze in detail the cost points and cost savings of enterprises in the process of going global from the perspectives of overseas procurement and manufacturing, overseas mergers and acquisitions, as well as overseas marketing and warehousing, through real cases. She also discussed how to use different countries' policies for value-added tax refunds to save costs in going global.
At the end of her sharing, she listed various costs that companies may incur when going global, including travel expenses and corporate payments, imports and exports, as well as withholding taxes and flexible employment. She also provided suggestions for tax refunds and cost optimization in different countries, especially mainstream EU countries, providing valuable advice for the automotive industry to expand and sustain profits in the global market, and to deeply explore the potential for cost reduction and efficiency improvement.
Chen Jie, a professor at the Antai School of Economics and Management at Shanghai Jiao Tong University and a member of the Intelligent Connected Vehicle Research Team at the Industry Research Institute of Shanghai Jiao Tong University, summarized the following four points that Chinese companies should grasp when going global: first, environmental constraints and structural opportunities; Secondly, market opportunities and matching advantages; Thirdly, regional differences and classified policies; Fourth, technological evolution and requirement iteration. As long as these four points are done well, Chinese automobile companies will surely ride the waves and set sail. (End)
