Chery, as one of the earliest Chinese car companies to export, has always been deeply rooted in the path of globalization. Guided by the concept of "In China, For Global", every "Chery Made" vehicle will prepare for the "three developments" of overseas market regulations, product adaptability, and product competitiveness in advance before going global, providing "customized" products and services for global consumers.
Star models such as the Tiggo 7, Tiggo 8, Jetour Traveler, and Jetour X70 have sold well in many countries and regions overseas. Among them, the Tiggo 7 achieved its global cumulative export of one million units on November 1 this year, and has won the Chinese brand A-class SUV export championship for three consecutive years. On November 12th, Chery Group's exports exceeded one million vehicles for the first time this year, setting a record for Chinese car companies to achieve the fastest annual export of one million vehicles.
As Chery's "going out, going in, going up" embrace of globalization becomes more stable, the "circle of friends" for open cooperation is also growing larger. Last June, Chery and Jaguar Land Rover signed a letter of intent for strategic cooperation, jointly promoting a new cooperation model and authorizing Chery Jaguar Land Rover to use the "Freelander" brand on its newly launched electric vehicles. Chery's first European joint venture factory, the Chery Spain EV MOTORS joint venture factory, saw its first car rolled off the assembly line at the end of November last year, helping the legendary Spanish brand EBRO to rejuvenate.
Chery also actively invites overseas partners to "step in" and become co creators, co builders, and sharers of the global ecosystem. During the Beijing International Auto Show in April last year, Chery Group invited over 3000 overseas friends, including diplomats from ten countries including Spain, Australia, and South Africa, to participate in booth activities. More than 2000 overseas partners were also invited to take high-speed trains to Chery's Wuhu headquarters to attend a series of events such as the Global Co Creation Conference and the Shenshan Music Festival. During the Chery Global Innovation Conference in October, Chery Group invited over 2000 Chery users, partners, and media friends from 49 countries and regions around the world to Wuhu to attend the Global Ecological Conference and participate in a series of activities such as green public welfare cycling.
Welcome the first S700 offline
Chery adheres to the global concept of "In somewhere, For somewhere" and is committed to providing green products to global users and contributing sustainable development value to society. In 2024, Chery released its first ESG report, aiming to become a top student in ESG construction and successfully selected for the 2024 Fortune China ESG Influence List. Chery has established localized organizations and talent systems overseas, carrying out localized manufacturing, localized research and development, localized sales, etc., committed to being a "fertilizer applicator" for overseas local areas and a global corporate citizen. In October, Chery Group invested 3.5 million US dollars to officially launch the "Cherish Nature" Chery x IUCN global cooperation project with the International Union for Conservation of Nature (IUCN), conveying the Chery brand values of "love, warmth, and emotion" to the world.
High quality open cooperation and collaborative innovation also help Chery accelerate its brand growth. Chery Holding Group Co., Ltd. made its debut on the 2024 Fortune Global 500 list, ranking 385th. In the joint release of the "2024 Kantar BrandZ China Global Top 50 Brands" list by Google and Kantar, Chery has been listed for seven consecutive times, ranking first in the automotive category of the 2024 China Global Top 50 Brands.
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