Sina Technology Luo Ning
At the International Consumer Electronics Show (CES) held in the United States, Sony and Honda released a new car called AFEELA 1, which was roast by "Honda believers". This electric car, worth nearly 660000 yuan, is only equipped with Level 2+driving aids
In sharp contrast, the rise of Chinese car companies. During the two-day exhibition, Sina Technology discovered that whether it was Chinese car companies or upstream and downstream companies in the automotive industry chain, many enterprises not only showed a strong "presence", but also made many foreigners exclaim "Amazing
This CES seems to have become their 'home game', a big show is being staged.
Chinese cars have wings, foreigners say 'Amazing!'
Speaking of the automotive industry, the display of Chinese car companies at this year's CES was eye-catching. Xiaopeng Huitian's split type flying car "Land Aircraft Carrier" is undoubtedly one of the focuses of the entire event. This flying car is not only the only car in the world that can hold a "manned spacecraft" in its trunk, but also a true Chinese "million level" luxury car. Its land-based body adopts a three-axis six wheel design, which has load-bearing and off-road capabilities, while the aircraft adopts an electric six rotor dual channel configuration, balancing high strength and lightweight. The 270 ° panoramic cockpit provides users with a broad flight field of view.
Xiaopeng Huitian also announced that its intelligent manufacturing base for flying cars is under construction. This is the world's first flying car factory to use modern assembly lines for large-scale production, with a planned annual production capacity of 10000 units. Flying cars will be mass-produced and delivered in 2026. According to on-site reports, this car has already received 3000 pre orders, and even among the crowd who came to the exhibition that day, several overseas users had already placed orders. In contrast, at another venue, an airplane was also displayed, but it was only an airplane and could not be used as a car on city roads.
The intuitive impression given to the public is that one represents the future, while the other remains in the present.
On the other hand, the comparison between advanced intelligent driving is even more obvious. With the debut of the Jike RT jointly developed by Jike and Google's autonomous driving brand Waymo, the trend of autonomous driving seems to have been taken away by Chinese companies. In addition, Great Wall Motors has launched a new generation of intelligent driving system, Coffee Pilot Ultra, which also immerses the audience in a completely different era of "intelligence" from their accustomed fuel powered cars.
In addition, as a mobile motorcycle, it has always been firmly held at the forefront of the industry by Japanese and European and American companies, and now it is also showing new trends. For example, the Great Wall Soul S2000 motorcycle, which adopts the Chinese element lion dance style, is not only equipped with the world's first eight cylinder eight speed engine, with a top speed of 210 kilometers per hour and a total weight of 425 pounds, but also has an intelligent system. It is equipped with a 12.3-inch touch screen, which can achieve voice control and automatic parking, and is equipped with blind spot assistance function. No wonder some foreigners exclaimed "Amazing" at the scene.
The booming Chinese industrial chain
In addition to Chinese brand new energy vehicle manufacturers, the experience brought by the participation of domestic automotive industry chain upstream and downstream at CES 2025 is even more shocking. On the one hand, many industrial chains are not only leading companies in the Chinese industry, but also highly renowned overseas, such as TCL, BOE, as well as manufacturers like Hesai, Sagitar Juchuang, and Black Sesame Intelligence, which have been dark horses since the era of intelligence. The products they bring also reflect the unique ecology of China's automotive industry chain.
In the field of in car displays, the appearance of two giants, BOE and TCL Huaxing Optoelectronics, has made many people pause and stop.
For example, TCL Huaxing Optoelectronics brought a car display screen on site, which has a luxurious dual 23.6 inch car extreme narrow pitch curved screen connection. The ultra narrow splicing distance of only 2mm, combined with the ultra large curved display, not only widens the viewing angle, but also achieves a more integrated visual effect. Interestingly, it greatly enhances the aesthetic effect of the entire vehicle cabin by perfectly integrating the screen with wood grain trim.
In the field of LiDAR, Hesai Technology and Sagitar Juchuang have also demonstrated their product strength. Their LiDAR products have reached industry-leading levels in accuracy, detection range, anti-interference ability, and even Sagitar Juchuang has further advanced towards humanoid robots, demonstrating the rapid and significant progress of domestic innovative enterprises. In addition, not only cars, but also humanoid robot companies are exploring the LiDAR industry. For example, Yushu Technology, a domestic company, has already attracted overseas attention and brought a full range of products at this exhibition, showing off to foreigners.
Chen Li, co founding partner of Yushu Technology, told Sina Technology that in overseas markets, they have already established their own sales channels and products have been launched for sale overseas. "There are a lot of orders, some models need to wait for a period of time to be ordered, and some models may have a delivery cycle," he said.
In the field of automotive chips, Black Sesame Intelligence has launched high-performance automotive chips that can meet the strict requirements of intelligent driving for computing power and data processing capabilities, providing strong "brain" support for the development of intelligent vehicles.
However, compared with overseas car companies, the new car AFEELA 1 released by Sony Honda Mobile, the joint venture between Sony and Honda that attracted the most attention of overseas media this year, has caused many domestic "Suo Fen" and "Honda believers" roast. On the one hand, as an electric vehicle with a starting price of 89900 US dollars (approximately 659000 RMB), it is only equipped with Level 2+driving assistance system and AI personal assistant, and in terms of range and power, it is even less competitive than products priced at half the price of domestic cars.
On social media, some users jokingly say that the pricing of AFEELA 1 makes Tesla "stress free" overseas.
Conclusion: Differences in automobiles, from falling behind to catching up
After many years of special circumstances, the return of Chinese manufacturers this year has added many highlights to CES.
However, rather than saying that Chinese car companies have pressed the accelerator button, it is more like overseas companies being pressed the deceleration button. It can be said that from the on-site experience of CES 2025, many domestic American automobile companies seem to be still in the stage of electrification and have not yet entered the stage of intelligence.
Although traditional American car companies such as Ford and General Motors are also actively promoting the transformation of electrification, there are some gaps compared with Chinese car companies in the application of intelligent technology, the design of intelligent cockpit, and the research and development of auto drive system. For example, some electric vehicles in the United States have relatively poor experience compared to some new energy vehicles in China in terms of the richness of intelligent driving functions, the convenience of human-computer interaction, and the entertainment value of in car entertainment systems.
At present, although Chinese car companies still face challenges such as brand awareness, technical standards, and international market competition on the international stage, their future development prospects are worth looking forward to with their leading technology and innovation capabilities in the fields of intelligent vehicles and new energy vehicles.
